THE ULTIMATE SIGNIFICANCE OF CHARITY

THE ULTIMATE SIGNIFICANCE OF CHARITY

Ramazan, a month filled with blessings approaches to strengthen the faith of the entire Muslim community across the globe. It is the month that brings the Muslim Ummah closer to celebrate the gift from Almighty God. Now when we talk about the month of Ramazan being...
INTRODUCING THE PINK BRA

INTRODUCING THE PINK BRA

An innovative bra that helps underprivileged women in Pakistan detect breast cancer early. Designed at Tonic International (Dubai based advertising agency) and produced in partnership with Pink Ribbon Pakistan, the Pink Bra turns the everyday action of slipping money...
BE ALERT & TAKE GUARDS A SERIAL KILLER IS ON THE LOOSE

BE ALERT & TAKE GUARDS A SERIAL KILLER IS ON THE LOOSE

Of all the perils our women face, Breast Cancer has become the most precarious as it is claiming 40,000 lives only in Pakistan annually, not to speak of the unreported cases. Every 9th Pakistani women is at high risk of this fatal disease and, if calculated, this...
BE WARY OF THE SILENT KILLER

BE WARY OF THE SILENT KILLER

The ‘C’ word today that is terrorising mankind irrespective of age, colour, creed or race, creeps up on its victims unannounced and uninvited, rooting itself deep, sometimes slowly and steadily, and at times, at the speed of lightening. It all starts with one body...
THIS WORLD CANCER DAY, TAKE A STEP TOWARDS A HEALTHY LIFESTYLE

THIS WORLD CANCER DAY, TAKE A STEP TOWARDS A HEALTHY LIFESTYLE

Every year on February 4, World Cancer day is marked across the globe, including in Pakistan. Observing such days is a way to remind ourselves the importance of that issue. And this issue is particularly worth remembering as cancer contributes to a major burden of...