October is internationally celebrated as Breast Cancer Awareness Month. Along the world we celebrate this as PINKtober. The month-long campaign allows the issue to be highlighted as a top health priority, with the disease affecting many women in their lives. During PINKtober we urge people to wear Pink Ribbons to honour survivors, remember those lost to the disease, and to support the progress that is being made together to defeat breast cancer. During every PINKtober, Pink Ribbon runs a nationwide 360 awareness and fundraising drive which includes youth activation, Out of Home (OOH), dissemination of IEC material, press conferences and seminars, pink illumination of landmark buildings, ATLs & BTLs activities and digital campaign. This campaign reaches out to the public at large, spread our word and  them to stand up to the cause of defeating Breast Cancer and reducing the female mortality rate.

For more details visit our website: PINKtober