The Chief Executive Officer (CEO) of Pink Ribbon Pakistan Omer Aftab, was also present at the event. While addressing the gathering, Omer Aftab said “Pink Ribbon Pakistan is empowering young girls with the knowledge and techniques to detect breast cancer at early stages.” “Pink Ribbon is commemorating this PINKtober with #SaveThe9th theme that is a pledge to support the greater cause of building Pakistan’s first dedicated breast cancer hospital to save every 9th Pakistani woman who is at high risk of breast cancer,” Omer Aftab further added. The #SaveThe9th campaign will include nationwide extensive Youth Program, pink illuminations, press conferences, a holistic digital drive and other ATL and BTL activities.
Pink Ribbon is building a dedicated Breast Cancer Hospital in Lahore
Breast cancer is more prevalent in Pakistan than all other Asian Countries. Every year, around 40,000 women die of this disease and every ninth woman is at high risk. Pink Ribbon is building a dedicated Breast Cancer Hospital in Lahore to provide one-stop breast cancer management solution to the patients and potential victims.