When we think about the gravest of diseases today, Covid-19 would come to our minds, even though Covid is just 2019’s talk. How many of us thought about the killer which has been on the loose for ages. Breast cancer is known to be the most prevalent type of cancer in the world, as in 2020, around 2.3 million women were diagnosed with breast cancer and resulted in 685 000 deaths globally. What added to its deadliness is that it was considered taboo to even mention it, let aside discuss and cure. Back in the days, when socialists and humanists were trying to normalize the idea of tackling and coming out about this deadly disease, simultaneously we were losing valuable human lives countlessly, the reason being ignorance. Even today, its taboo status stands intact in many places, which are paying its price with human lives. The rate of breast cancer in Pakistan is the highest among all Asian and Western countries. Moreover, it is the second leading cause of death among women. In Pakistan, around 90000 cases are reported annually and result in 40,000 deaths. While, on the other hand, 24,085 people have died so far because of Covid, out of 996,183 reported cases. The recovery rate of Covid is 98% in Pakistan and the survival rate of breast cancer, only if diagnosed early, is 90%. Furthermore, 1 in every 9 Pakistani women develops breast cancer at some stage of her life. Illiteracy and lack of facilities go hand in hand to increase this rate. Firstly, due to gender-based discrimination in Pakistan, women have no proper access to medical facilities. Screening centers are not available, due to which early detection fails. Secondly, in rural areas of Pakistan, socio-economic conditions and lack of knowledge about necessary hygiene are the reasons that rural women are developing a great number of breast cancer every year. Breast Cancer is becoming a bigger threat in the near future as in addition to the older women (aged 60-64), it is expected to affect middle-aged women (aged 30-34) at a large rate. Breast cancer increased by approximately 23.1% in 2020 and is expected to increase up to 60.7% in 2025. Cases of breast cancer diagnosed in younger women, aged 30–34 years, will increase from 70.7 to 130.6% in 2025 relative to 2015. On the other hand, Survival of breast cancer for at least 5 years after diagnosis ranges from more than 90% in high-income countries, to 66% in South Asia. Early detection and treatment have proven successful in high-income countries and should be applied in countries with limited resources where some of the standard tools are available, like Pakistan. In short, we need to not only fight cancer but also ignorance. It takes ages to normalize discussing and campaigning for something, against which it took ages to build stereotypes. To break those stereotypes, Pink Ribbon has been working since 2004 to fight the ignorance by spreading awareness from educational institutes to reaching youth directly and our hard work has started to pay off as more and more organizations, government institutes, educational institutes, and even general public is taking part in not only the awareness campaigns but also in making donations to provide help to those who are suffering. After awareness, the next step for us was to take initiative to tackle this disease and we have started our hospital. If we want to decrease the severity of this disease then we need to play as a team and need to play our part either by taking part in awareness campaigns or by making donations. So, the severity of this disease requires our immediate action or the percentage of the innocents suffering would continuously increase.