The Islamabad Chamber of Commerce & Industry (ICCI) and Pink Ribbon Pakistan on Friday signed a Memorandum of Understanding (MoU) to raise awareness about breast cancer with joint efforts and play a role to control it.
President ICCI Sardar Yasir Ilyas Khan and CEO Pink Ribbon Pakistan Omer Aftab signed the MoU during a ceremony held at ICCI.
Speaking at the occasion, Sardar Yasir Ilyas Khan said that breast cancer was on the rise in Pakistan as roughly one in eight women was vulnerable to develop it in their life. He said that almost 30 percent of cancers in women were reportedly breast cancers and 3 percent women were dying from this disease.
He said being a developing country, it was difficult for Pakistan to provide treatment to every cancer patient, therefore, it was very important to take preventive measures to avert any bad scenario. He said that contrary to around 98 percent survival rate, almost 50 percent breast cancer patients in Pakistan reportedly died due to delayed diagnosis as the ailment was usually concealed owing to attached taboos.
He hoped that MoU of cooperation between ICCI and Pink Ribbon Pakistan would be instrumental in raising better awareness about this fatal disease and reducing its mortality rate.

United Against Breast Cancer