Parliament House turned Pink In support of Pink Ribbon

For the first time in the history of Pakistan - Pakistan’s National Assembly has been illuminated with glowing pink lights in support of Pink Ribbon

This illumination is a part of national breast cancer awareness drive which starts from 1st October to 31st of the month. The 3 days long illumination is followed by the discussion on the floor of the House.

The event is a collaboration of Parliament House and Pink Ribbon Pakistan, with special concerns of Speaker National Assembly Honourable Mr. Sardar Ayaz Sadiq. At this occasion Speaker National Assembly Mr. Ayaz Sadiq and other parliamentarians expressed their concerns over this extremely dominant health issue among Pakistani women and appreciated the efforts of Pink Ribbon.





UHS pairs with Pink Ribbon to create awareness

UHS and Pink Ribbon sign memorandum of understanding for breast cancer awareness among Pakistani women

Pink Ribbon Pakistan and University of Health Sciences (UHS) signed a MoU on 19th June 2017. The ceremony was held at UHS where VC Dr. Junaid Sarfraz Khan and CEO Pink Ribbon Mr. Omer Aftab signed the historical document. At this occasion senior facility members of the university were also present.

This MOU aims that two organizations become the strategic partners for creating widespread awareness on high danger of breast cancer incidence in Pakistani women, severity leading to fatality, impact on the life of the sufferer and the family and also spreading the good news that if detected early, it can be cured. Further, evoke empathy in the universities to support the cause and motivate students and faculty to contribute and collect funds for campaign execution. As per the understanding, UHS will extend support in disseminating/training Research & Development, Academic and Technical support for the breast cancer awareness through provision of its Outreach, Human Resource and Facilities.





PINKtober - Youth Awareness Programme Awards 2016

Pink Ribbon in collaboration with Higher Education Commission held Awards Ceremony to announce the winners of PINKtober Youth Awareness Programme. The event was attended by Advisor, Learning Innovation Division – HEC MS. Shaheen Khan,Executive Director – HEC, Dr. Prof. Arshad Ali whereas Chairman – HEC Dr. Mukhtar Ahmed was the chief guest of the ceremony.

Awards for PINKtober Youth Awareness Programme are a sign of recognition to all the Universities who have shown their best performance in spreading the message of breast cancer awareness.

Different activities like seminars, walks, poster competitions, panel discussions material dissemination and other events were organized to highlight the issue. The focus of the Youth Programme is to spread early detection that increases more than 90% chances of survival. So far, the programme has reached out to more than 8 million girls through hundreds of academic institutions in almost 5 years.

National Textile University secured 1st Position, in the category of universities, Islamabad Model College for Girls (PG) F-7/2 secured 1st the category of colleges.

National College of Arts Lahore (NCA) and Lahore School of Economics (LSE) mutually stands at 2nd position. In the category of university Government College University Faisalabad secured 3rd and Government Post Graduate College (W) DG Khan got 3rd position in the category of colleges.

Whereas Volunteer of the Year (University) award secured by National Textile University (Faisalabad) and the same award in colleges was presented to Islamabad Model College for Girls (PG) F-7/2. Moreover; Sindh Madressatul Islam University and Government College University received special awards and real life story award taken by Govt. M.B & G.F Girls Arts/ Commerce College Hyderabad.

University of South Asia, Govt. College University Lahore, University of Haripur Ghazi University, Govt. Degree College Dargai Malakand, Khawaja Fareed University of Engineering & Information Technology, University of Education Bank Road Campus Lahore, Riphah International University, Institute of Business Management Karachi, University of Turbat, Kinnaird College for Women University, Islamia College Quetta, University of Education Township Lahore, Govt. Sadiq College Women University Bahawalpur were recognized for their maximum support to PINKtober Campaign.





Historical Moments; Mazar-e-Quaid Turned Pink

Pink Ribbon Campaign in collaboration with Government of Pakistan, National History and Literary Heritage Division and administration of Mazar-e-Quaid, sponsored by Gul Ahmed illuminated one of the most sanctified places in the country – The Mazar-e-Quaid pink in solidarity with 40,000 women who die each year due to Breast Cancer. The initiative has been taken to draw attention to early detection of Breast Cancer and in camaraderie of patients and survivors of Breast Cancer in Pakistan. Pink Ribbon Campaign celebrates this month as PINKtober to urge people to become a beacon of hope for women and families who have lost their loved ones.

Chief Executive Pink Ribbon Omer Aftab at this occasion thanked every individual and organizations for supporting the cause. He specially acknowledged the efforts of Mr. Mohsin Haqani Secretary Nat’l History and Heritage Division and Mr. Irfan Siddique, advisor to PM, Chairman Managing Board for their immense support in highlighting this issue by making this event possible. Speaking about the importance of Pink Illumination of one of the Pakistan’s most sacred places, he said, “This is a historic moment in our struggle of fighting against breast cancer in Pakistan. Through the illumination of this iconic structure, our message of saving lives from Breast Cancer will reach out to millions of Pakistanis across the country.” He mentioned that the issue of Breast Cancer still has cultural sensitivities attached with it, but we need to raise this issue in main stream media.

Mr. Omer further added that Pink Ribbon is setting up Pakistan’s first dedicated Breast Cancer Hospital where state of the art treatment facilities will be provided to all poor Breast Cancer patients free of cost. He said “This is the place where once this great nation had shown its high spirit of generosity to build this iconic structure and donated more than 20 million for the cause, once again standing at the same place we are appealing to the philanthropists across the country to show spirit alike to save precious lives of our women.”

As the saying of our great Quaid that “We should take the women along with us as comrades in every sphere of life”. It is our national responsibility to take care of the women’s health issues so they can live healthy and play their role in progress and prosperity of Pakistan side by side to men.

October is internationally celebrated as PINKtober – the Breast Cancer Awareness Month. During this month, Pink Ribbon is not only going to spread awareness among young girls and women through informational material, but also organize various events to sensitize women and girls at community level through direct interaction.

Different activations are carried out throughout October to increase maximum awareness and survivorship care to build a strong network of prevention and hope.





Centaurus Turns Pink To Mark PINKtober

More than 100,000 Islooiets sensitized on Breast Cancer Awareness

Pink Ribbon Campaign Pakistan, in its nationwide Breast Cancer Awareness campaign aims to present Pink Illumination & Breast Cancer Awareness Activations “The Centaurus Mall, Islamabad”. The Objective of this event is to create Breast Cancer Awareness and gather the attention of general public regarding this serious issue, alongside fundraising for the first Dedicated Breast Cancer Hospital.

The 3-day activity includes: Pink Illumination of The Centaurus Mall, dissemination of awareness material, energetic volunteers of Pink Ribbon educating the visitors on breast cancer awareness, Tree of Hope, Wall of Courage, Pink Selfie Booth and fundraising through interesting activities. Pink Ribbon aimed to reach out to over 100,000 residents of Islamabad and the surrounding areas during these three days.

Group Director, Centaurus Mall said “The Centaurus Management joins hand with Pink Ribbon under its CSR program to promote the awareness about Breast Cancer amongst the thousands of visitors visiting the mall. The management is always keen towards supporting such noble causes and giving back to the local community. The CSR program will continue to conduct similar events in the near future for the greater good of the citizens and residents of Pakistan."

Chief Executive Pink Ribbon Omer Aftab thanked Gul Ahmed and The Centaurus Mall for their support for the cause, and said the campaign aims to create widespread awareness while bringing it in mainstream to urge policy makers to take up this issue as priority area. He mentioned that that Breast Cancer claims over 40,000 lives every year; yet there is lack of medical facilities for this disease. He told that to cater the need of medical services for Breast Cancer, Pink Ribbon is building Pakistan’s first dedicated Breast Cancer hospital, and the campaign needs ever more support to build this hospital to ensure that none of us will have to bear the horror of losing a mother, a sister, a wife or a daughter.

At this event many of the dignitaries from Islamabad were present to show their support for the cause





More than 100,000 college students are being sensitized on Breast Cancer this PINKtober

To mark October 2016 as the Breast Cancer Awareness Month, Pink Ribbon has once again launched a countrywide Youth Awareness Drive in collaboration with Higher Education Commission. This college programme will involve nearly 200 colleges and universities across Pakistan to reach out to over 100,000 young girls, equipping them with necessary knowledge about the disease. As the ratio of breast cancer in young girls is alarmingly increased in last few decades Pink Ribbon aims to educate the young girls about prevention and early diagnosis.

In the past four years, the campaign has been able to successfully reach out to over 1,050,000 women and 540,000 female students with knowledge and techniques to detect breast cancer at an early stage. Since the campaign started, there has been a 30 per cent increase in patient turn-up at Breast Cancer Clinics nationwide.





The Pink Bra

Helping women self-examine and save their own lives

Introducing a bra that’s specially designed for women from the lower socio-economic background. It turns the everyday action of slipping money inside the bra into a breast cancer self-examination.

Pakistan has the highest incidence rate of breast cancer in Asia. Alarmingly, survival rates are low, largely because the majority of the women reach the hospital at stage 3 and 4, when it’s too late. Most women from the lower socio-economic group lack even basic awareness. Doctor Rufina Soomro, one of Pakistan’s leading breast cancer experts says, “Most women think it’s immoral and inappropriate to speak about breast cancer. These cultural taboos are hindering breast cancer awareness in Pakistan”. Adapting an international breast awareness campaign in Pakistan is surely not the answer. Here, we have to respect the local culture, especially when we speak about breast cancer. Women certainly do not like to talk about this in public and certainly not in the presence of men. The task is to raise awareness by speaking to these women in privacy. That is exactly what the bra does.

It borrows from a common observation, where women tuck money inside their bras to keep it safe. It turns this observation into a breast cancer self-examination exercise. The Pink Bra comes with strategically placed pockets. So when women slip money inside their bra, the raised tactile guides tell these women where exactly to press to self-examine. The bra also comes with easy to understand illustrations, inside the cups of the bra, which explains each step of the self-examination in detail. When women spot something unusual they can call the Pink Ribbon hotline number for a free expert advice.

Mr. Omer Aftab, CEO and founder of Pink Ribbon Campaign Pakistan, stated that the lack of awareness about breast cancer coupled with the scarcity of diagnostic facilities are factors leading to late diagnosis, meaning many women lose their lives to the disease. The Pink Bra is a simple idea that can create awareness amongst many women on the basic standards of self-examination, knowledge that could save their lives.

The easiest way to tackle breast cancer is by detecting it early, and the Pink Bra helps do just that. The project invites Pakistan to gift the bra to women from the lower socio-economic sections of the society. You can follow the movement on social media at #giveapinkbra. In a short time, the project has managed to garner support from leading public figures including renowned actors Sanam Saeed and Maria Wasti. Announcements about further endorsements and Pink Ambassadors will be made public shortly. You can visit giveapinkbra.com to know how you can join the cause.

Pink Ribbon Pakistan is a non-funded, self-sustained campaign, mostly supported by donations and driven by a large number of volunteers all over the country. It was founded in 2004, with a mission to become a Centre of Excellence for Breast Care Information. They create widespread awareness throughout Pakistan and empower women and female students with knowledge and techniques to detect breast cancer at an early stage. The survival rate of cancer increases to more than 90% if detected early, Pink Ribbon Pakistan aims to spread this hope to the maximum number of people in the shortest possible time. Pink Ribbon is now in the process of setting up Pakistan’s first dedicated Breast Cancer Hospital to reduce the breast cancer mortality rate.





PINKtober - Youth Awareness Programme Awards

Pink Ribbon in collaboration with Higher Education Commission held Awards Ceremony to announce the winners of PINKtober Youth Awareness Programme.

Since, October is known as Breast Cancer Awareness month all over the world, Pink Ribbon Pakistan celebrates the entire month as PINKtober followed by an extensive youth awareness programme. Different activities like Seminars, walks, poster competitions, panel discussions material dissemination and other events are organized to highlight the issue. The focus of the Youth Programme is to spread early detection that increases more than 90% chances of survival. So far, the programme has reached out to more than 640,000 girls through hundreds of academic institutions in almost 5 years. These students are sensitized on global standards and techniques of early detection, enabling them to make better healthy choices in future.

Awards for PINKtober Youth Awareness Programme are a sign of recognition to all the Universities who have shown their best performance in spreading the message of breast cancer awareness.

National Textile University secured 1st Position, Institutes of Home Sciences- University of Agriculture Faisalabad, 2nd Position and Lahore School of Economics secured 3rd Position in the category of Universities.

Whereas Islamia Girls College secured 1st Position, Govt. Girls (Zubeidah) College secured 2nd Position and Govt. Post Graduate College for Women D.G Khan secured 3rd Position in the category of colleges.

Special awards are given to Department of Home & Food Sciences- Govt. College Women University Faisalabad and Sindh Madressatul Islam University.

Lahore University of Management Sciences, Forman Christian College, University of Central Punjab, Kinnaird College for Women University, Alhamd Islamic University Quetta, University of Poonch, University College of Islamabad, Govt. Degree college for women, Kot Khwaja Saeed Lahore, University of Karachi, University of Haripur, Govt. College University Faisalabad, Lahore College for Women University, CMH Medical College, Sarhad University, University of Veterinary and Animal Sciences, Women Institute of Learning Abbottabad and University of Education were recognized for their maximum support to PINKtober Campaign. Some of these institutes have been involved since the inception of the programme.

Higher Education Commission has been working with Pink Ribbon since 2012. Pink Ribbon will not be able to approach hundreds of universities alone, without the sincere efforts and support of Higher education commission. In Collaboration with HEC, Pink Ribbon is empowering young girls with the knowledge and techniques to detect Breast Cancer at early stage as Breast Cancer is registering an alarming increase in young girls of Pakistan. Omer Aftab CEO Pink Ribbon Campaign stated that the incidence of breast cancer is increasing in young girls in Pakistan and awareness is the only key to survival. We need to prepare our generation to be health conscious so they can have a better future.

Prof. Dr. Mukhtar Ahmed, Chairman HEC stated that HEC is hopeful that this programme will keep benefiting the society and a continuous programme can naturally save thousands of lives. He assured that Higher Education Commission would continue to serve as a bridge between Pink Ribbon and Higher Education Institutions for increasing awareness about breast cancer among the youth of Pakistan. Ms. Shaheen Khan Adviser Learning Innovation also applauded the efforts of Pink Ribbon in creating awareness among the youth of Pakistan.

Mrs. Najia Aizaz president of PFOWA, Dr. Catalina and Dr. Uzma along with other special guests attended the ceremony.





Gul Ahmed & Pink Ribbon sign an MOU for greater outreach

March 8th: On international Women’s Day, The Pink Ribbon and Gul Ahmed signed a Memorandum of Understanding (MOU) with the goal of raising awareness about breast cancer – a disease that takes the life of approximately every 1 in 9 women in Pakistan. Gul Ahmed endeavors to spread awareness of this epidemic disease amongst the local female population through their extensive network of stores along with a 360* CSR Campaign across the nation.

At the ceremony, Gul Ahmed was represented by COO Ms. Shehnaz Basit, while Pink Ribbon was represented by CEO Mr. Omer Aftab. Gul Ahmed has made Pink Ribbon Pakistan its exclusive CSR partner, with the commitment to reduce the spread of this disease and help raise donations for the Pink Ribbon Hospital project. The first of its kind, this hospital will mainly identify and treat breast cancer patients.

MS. Shehnaz Basit stated that Gul Ahmed is determined to work on this major awareness drive and help Pink Ribbon achieve their goals, which will ultimately help the Pakistani Women.





Celebrating World Cancer Day 2016

The Pink Ribbon Campaign in collaboration with The Centaurus Mall has launched an awareness drive about Breast Cancer on the World Cancer Day, which is globally marked on February 4th. The objective of the drive is to raise maximum awareness about breast cancer and sensitize the general public of Pakistan on basic awareness standards. The World Cancer Day drive includes a full day activity in The Centaurus Mall, alongside an outdoor campaign as well as different awareness activities with various educational institutes.

Chief Executive, Pink Ribbon, Omer Aftab said that just as cancer affects everyone in different ways, people have the power to take various actions to reduce the impact that cancer has on individuals, families and communities. He mentioned that despite the fact that Breast Cancer takes thousands of precious lives every year, the awareness about the disease is very low amongst the masses. He also expressed concerns over the lack of medical facilities for Breast Cancer in the country.

Sardar Yasir Ilyas Khan, Group Director , Centaurus said that "The Centaurus Management has shown a great initiative under its CSR program to promote the World Cancer Day by creating greater awareness amongst the thousands of visitors visiting the mall. The management is always keen towards supporting such noble causes and giving back to the local community. The CSR program will continue to conduct similar events in the near future for the greater good of the citizens and residents of Pakistan."

The World Cancer Declaration Targets to be achieved by 2025 globally promote the concepts of Healthy Life Choices, Early Detection, Treatment for All and Quality of Life with major a aim to reduce stigma associated with cancer and dispel damaging myths and misconceptions about the disease. Taking place under the tagline ‘We can. I can.’, World Cancer Day 2016-2018 will explore how everyone – as a collective or as individuals – can do their part to reduce the global burden of cancer. World Cancer Day is a chance to reflect on what you can do, make a pledge and take action. Whatever you choose to do ‘We can. I can.’ make a difference to the fight against cancer.





Youth Programme

Unfortunately, Pakistan is seen on the higher side of breast cancer occurrence in young girls. It even gets worse when as a society, we don’t realize that young females can also be a victim of this fatal disease.

Pink Ribbon Youth Programme has been running for the last 4 years to create maximum breast cancer awareness about early detection among young females which focuses on self-examination and promotion of healthy lifestyle. This year the programme reached out to more than 190,215 female students through 100 Universities/Colleges nationwide, with support of Higher Education Commission. All the Universities celebrated Pink Ribbon Days at their respective institutions followed by walks, sports tournaments, breast cancer awareness seminars/lectures, bake sales, making of largest human ribbons, poster competitions and various other activities through which the message of early detection was passed on to the students.





Pink Illumination: Historic Minar-e-Pakistan turns PINK on International Mammogram Day

Lahore October 25th: Pink Ribbon Campaign with support of PHA and Mobilink illuminated historic Minar-e-Pakistan in PINK to draw attention to early detection of Breast Cancer and in solidarity of patients and survivors on occasion of International Mammogram Day. This initiative is in accordance with international support for ‘PINKtober’, which has seen famous monuments such as Empire State, White House, Eifel Tower and Sydney Opera House also turning pink. Famous Centaurus Mall in Islamabad was also turned pink earlier this month.

Chief Executive Pink Ribbon Omer Aftab thanked PHA and Mobilink for supporting the cause. Speaking about the importance of Pink Illumination, he said that early detection is key to survival. He mentioned that the issue of Breast Cancer still has cultural sensitivities attached with it, but we need to raise this issue more and more in media. It is important for the entire society to realize the importance of awareness and early detection to save lives of a mother, a sister, a wife or a daughter. He added that Pink Ribbon is setting up Pakistan’s first dedicated Breast Cancer Hospital.

Omar Manzur, Head of Corporate Communication Mobilink commenting on the initiative said, “Mobilink has been a supporter of Pink Ribbon Campaign for the past 6 years. Mobilink is also assisting the campaign by carrying out and advocacy drive which involves sending out informational messages to its customer base, nationwide. Our partnership with Pink Ribbon is reflective of our commitment to raise awareness regarding the most pervasive forms of cancer and hope that this drive helps curb breast cancer probability in Pakistan.”

October is internationally celebrated as PINKtober – the Breast Cancer Awareness Month. During this month, Pink Ribbon is not only going to spread awareness among young female students through information material, but also organize various events to sensitize women and girls at the community level through direct interaction. Furthermore, PINKtober 2015 is running different activations throughout October to increase maximum awareness and survivorship care to build a strong network of prevention and hope.





Corporate Friends of Pink Ribbon

Pink Ribbon is supported by individuals and corporate sector that believe in the cause and are willing to do give back to the society to eradicate the high incidence of breast cancer in Pakistan. Every year, many corporate organizations join hands with Pink Ribbon to support in different campaigns especially, PINKtober. This year, a few organizations and brands supported Pink Ribbon by collaborating through their significant tools marketing collateral and running individual campaigns to raise donations for the construction of the breast cancer hospital in Lahore. Media Partners also partnered with Pink Ribbon to promote the cause and raise the voice to create maximum awareness in the society. Overall, all these social responsible organizations stand proud with Pink Ribbon by helping in creating widespread awareness and for the building of Pakistan’s first breast cancer hospital.

We are thankful to all the sponsors and partners for collaborating in PINKtober Campaign 2015.

Geo News, Daily Jang, The News, SAMAA FM, Colgate-Palmolive Softlan, Scotmann Pharmaceuticals, MCB Bank, Mobilink, Kohat Cement, Warid, Generation, Centaurus, JafferJees, Lals and Muv Base





IFWA and the Sahaara group gathers to support Pakistan’s first Breast Cancer Hospital

28 October 2015, Islamabad: The Sahaara Group and Pink Ribbon Pakistan in collaboration with Serena Hotel hosted a ‘Pink Coffee Evening’ to support and raise funds for Pakistan’s first Breast Cancer Hospital. Ambassador of France, H.E. Martine Dorance was chief guest at the event while multiple diplomats including President International Foreign Women Association Jasmina Makarevic attended the evening to pledge their support for the cause and the hospital.

The awareness event highlighted that Pakistan has the highest rate of female breast cancer in Asia, as one out of nine Pakistani women are likely to suffer from breast cancer at some point in their life. Approximately 90,000 cases of breast cancer are reported every year in Pakistan and about 40,000 women die from this deadly ailment. 90% of diagnosed women have a chance of surviving breast cancer with early diagnosis; however due to a lack of awareness and medical facilities women are diagnosed at later stages, which is one of the main causes of the high mortality rate.





Centaurus Turns Pink

Breast Cancer Awareness Campaign by Pink Ribbon and Scotmann

Pink Ribbon Campaign in collaboration with Scotmann & SunnyD and Centaurus presented Pink Illumination & Breast Cancer Awareness Activations on Oct 9th, 10th & 11th, 2015 at “The Centaurus Mall, Islamabad”. The Objective of this event was to create Breast Cancer Awareness and to educate people on the preventive role of Vitamin D3 in Breast cancer, alongside fundraising for the first Dedicated Breast Cancer Hospital.

Chief Executive Pink Ribbon Omer Aftab thanked Scotmann and Centaurus Mall for their support for the cause, and said said the campaign aims to create widespread awareness while bringing it in mainstream to urge policy makers to take up this issue as priority area. He mentioned that that Breast Cancer claims over 40,000 lives every year; yet there is lack of medical facilities for this disease. He told that to cater the need of medical services for Breast Cancer, Pink Ribbon is building Pakistan’s first dedicated Breast Cancer hospital, and the campaign needs ever more support to build this hospital to ensure that none of us will have to bear the horror of losing a mother, a sister, a wife or a daughter.

October is Breast Cancer Awareness Month, which is an annual campaign to increase awareness of the disease. While most people are aware of breast cancer, many forget to take the steps to have a plan to detect the disease in its early stages and encourage others to do the same.

Breast cancer is by far the most common cancer in females. While medical technology has made advancements in the early detection and treatment of this nerve wrecking disease, there are still many women who will hear those gut-wrenching words today. "You have breast cancer."

Medical research has now started to acknowledge the possible role of Vitamin D3 in the prevention of breast cancer. Studies have shown that Vitamin D3 may be effective in killing cancerous cells by regulating apoptosis, cell proliferation, angiogenesis & metastasis and inhibiting estrogen pathway, suppressing inflammation and activating immune surveillance that may be helpful in destroying precancerous cells.

"With this campaign, we want to make women aware of a range of signs and symptoms, and to educate them to take Vitamin D3 for Breast Cancer Prevention and to encourage them to speak to a GP without delay and hesitation if they notice anything



Pink Ribbon Pakistan and Softlan (Fabric Conditioner) joined hands for PINKtober 2015.

The launch event of PINKtober was held at Colgate-Palmolive Head Office on October 1, 2015. The partnership was marked by a Memorandum of Understanding (MOU) signing ceremony by Colgate Palmolive Pakistan and Pink Ribbon Pakistan.





Softlan, hosted session on breast cancer awareness in collaboration with Pink Ribbon Pakistan

KARACHI: Softlan, a fabric conditioner brand, hosted session on breast cancer awareness in collaboration with Pink Ribbon Pakistan at Colgate-Palmolive Head Office for Lakson Group employees. According to a press release, the session highlighted the importance of promoting awareness among females in Pakistan. A series of activities are also being conducted in order to raise as much awareness as possible.

The participants were briefed on some alarming factual statistics. Pakistan has the highest rate of breast cancer among all the Asian countries. Every 1 out of 9 female in Pakistan is at risk to suffer from this killer disease. According to Sonia Qaiser, Pink Ribbon Pakistan’s representative, almost 90,000 cases are diagnosed every year, out of which only 50,000 survive. “Unfortunately, social taboos, myths and illiteracy are a great hindrance in early detection, which impedes diagnosis and treatment,” she said. She stressed how better education/awareness of the disease and a healthy diet helps reduce risk of breast cancer.

The first noticeable symptom of breast cancer is typically a lump that feels different from the rest of the breast tissue. A worldwide annual campaign involving thousands of organizations, to highlight the importance of breast awareness, education and research is organized every year. Many celebrities and renowned personalities endorse the color ‘Pink’ to support this cause. Male and female employees of the organization were seen wearing pink in their support.An interesting quiz was also conducted towards the end of the session and prizes were handed over to the winners.





Breast Cancer awareness drive by Pink Ribbon on World Cancer Day

Pink Ribbon Campaign has launched awareness drive about Breast Cancer in addition to fundraising for Pakistan’s first dedicated Breast Cancer diagnostic centre on World Cancer Day marked on February 4th. One out of every nine women in Pakistan faces risk of Breast Cancer while the prevalence of this deadly ailment is the highest amongst all types of cancer in the country i.e. 38.5 per cent. The deadly disease claims lives of 40,000 women each year in Pakistan.

Pink Ribbon in collaboration with its partner organizations is holding different activities on World Cancer Day to raise awareness about causes and prevention of Breast Cancer and highlight importance of early detection. Chief Executive Pink Ribbon Omer Aftab on the occasion said that World Cancer Day is an opportunity to raise awareness and promote an enabling environment for a healthy living. He mentioned that despite that Breast Cancer takes thousands of previous lives every year there is no dedicated medical facility for Breast Cancer in Pakistan. He also asked for support for Pakistan’s first dedicated Breast Cancer diagnostic centre being built by Pink Ribbon.

The World Cancer Declaration Targets to be achieved by 2025 globally promotes the concepts of Healthy Life Choices, Early Detection, Treatment for All and Quality of Life with major aim is to reduce stigma associated with cancer and dispel damaging myths and misconceptions about the disease.





Damas supports Pink Ribbon for Pakistan’s first dedicated Breast Cancer Diagnostic Centre

Damas, Pakistan’s leading jewellery and watch retailer, has given a donation of one million rupees to Pink Ribbon Campaign Pakistan for construction of Pakistan’s first dedicated Breast Cancer diagnostic centre in Lahore. Col. Zahid Choudhry, Director Damas Jewellers, handed over the cheque to Chief Executive Pink Ribbon Omer Aftab in a ceremony held in damas store.

Omer Aftab thanked Damas for the donation, saying that support from stores like Damas is valuable for the campaign. He described that 40,000 women die of Breast Cancer every year, and there is a dire need of Breast Cancer health services.

Col. Zahid Choudhry appreciated the role of Pink Ribbon Pakistan for creating awareness of the disease. “We are pleased to support Pink Ribbon. Breast Cancer is a major health issue which needs immediate measures and Damas will continue to support the campaign using all our considerable resources,” he added.

Earlier, Damas and Pink Ribbon signed a Memorandum of Understanding with Pink Ribbon Pakistan to assist on Breast Cancer Awareness and announced its intention to contribute in the construction of state-of-the-art Pink Ribbon facility in Lahore.





Pink Illumination of Liberty Roundabout: centre of city turns PINK

Lahore: Famous Liberty market roundabout, located almost in centre of the city, was turned PINK with lighting effects by Pink Ribbon Campaign Pakistan with support of PHA as a huge congregation was held to show solidarity to Breast Cancer patients and survivors on occasion of International Mammogram Day.

As October is marked as PINKTOBER – the Breast Cancer Awareness Month – Pink Ribbon turned the liberty roundabout pink to highlight the importance of awareness against the deadly disease. This initiative is in accordance with international support for ‘Pinktober’, which has seen famous monuments such as Empire State, White House, Eifel Tower and Sydney Opera House also turned pink this year. The national monument in Islamabad was also turned pink by Pink Ribbon earlier this month.

Chief Executive Pink Ribbon Omer Aftab and famous writer and poet Mr. Javed Shaida, Deputy Director (Public Relations) PHA turned the lights on in the evening. Omer Aftab thanked the management of PHA for supporting the cause, and mentioning the importance of breast cancer awareness, said that 1 out of every 9 women in Pakistan is at risk of breast cancer, which claims lives of over 40,000 women every year. He highlighted that due to Pink Ribbon’s intensive awareness work over the years, awareness about the disease has raised significantly and a demand for Breast Cancer services has emerged. He added that to cater the needs, Pink Ribbon is launching Pakistan’s first dedicated Breast Cancer Diagnostic Centre and we need ever more support to build this diagnostic centre to ensure that none of us will have to bear the horror of losing a mother, a sister, a wife or a daughter.

Javed Shaida appreciated the initiative taken by Pink Ribbon, adding that lack of awareness about health issues cause plenty of problems. He also stated that PHA would continue to extend its support for such noble causes.

During October, Pink Ribbon is not only going to spread awareness among young female students through information material, but also organize various events to sensitize women and girls at the community level through direct interaction. Furthermore, Pinktober 2014 is running different activations throughout October to increase maximum awareness and survivorship care to build a strong network of prevention and hope.





Pinktober campaign launched, Pink Ribbon to build Pakistan’s first breast cancer hospital

Islamabad: To mark October as Pinktober the Breast Cancer Awareness Month, Pink Ribbon has launched a Nationwide Breast Cancer Awareness drive; moreover, started fundraising for building Pakistan’s first dedicated Breast Cancer hospital. The campaign which includes reaching out to over 100,000 young girls for breast cancer awareness only during October was launched at a special event at Higher Education Commission headquarter where CEO Pink Ribbon Omer Aftab, Executive Director HEC Prof. Mansoor Akbar Kund, Senior Brand Manager Softlan Natasha Hyder, Head of Corporate Communications Mobilink Omar Manzur, Breast Cancer Survivor Dr. Maria Catalina Alliende and representatives of civil society and media were present.

Addressing the ceremony Omer Aftab said that every year more than 40,000 women die of Breast Cancer in Pakistan, thus there is a need that we pay special focus to prevent this disease. He highlighted that due to Pink Ribbon’s intensive awareness work over the years, awareness about the disease has raised significantly and a demand for Breast Cancer services has emerged. He added that to cater the needs, Pink Ribbon is launching Pakistan’s first dedicated Breast Cancer hospital and we need ever more support to build this hospital to ensure that none of us will have to bear the horror of losing a mother, a sister, a wife or a daughter.

Every Year 40,000 women die in Pakistan due to Breast Cancer. Pakistan has the highest rate of Breast Cancer in whole of Asia. One in every nine women in Pakistan is at high risk of Breast Cancer. With early detection, chances of surviving Breast Cancer are more than 90%. The treatment facilities in Pakistan are not adequate.

Pinktober 2014 October is celebrated as the international month of Breast Cancer awareness worldwide. This year too Pakistan’s national awareness campaign, Pink Ribbon is doing what is needed at various levels, by raising public awareness about the disease, highlighting the role of research into the causes of breast cancer and promoting the significance of early detection of breast cancer in terms of better treatment and survival. Such activities are carried out all year round but the month of October is special.

Prof. Mansoor Akbar Kund reiterated HEC’s support for Pink Ribbon. He mentioned that during last three years of HEC’s strategic partnership with Pink Ribbon, over 352,000 girls through more than 100 colleges and universities have been reached in Islamabad, Rawalpindi, Lahore, Peshawar, Quetta and Karachi. He added that the activation will be held nationwide this October also.

Natasha Hyder, speaking on behalf of Colgate-Palmolive Pakistan, said that we are delighted to be partnering with Pink Ribbon Pakistan, the premier breast cancer awareness NGO in the country. Softlan, Pakistan’s first post wash fabric conditioner, cares for your clothes by keeping fabrics soft, fresh and fragrant. The brand aims to provide the best to its consumers and since Breast Cancer is an issue that directly affects those consumers, it is our responsibility to ensure the spread of breast cancer awareness. Through our partnership with Pink Ribbon Pakistan, we aim to support the cause by increasing the ‘reach’ of Pink Ribbon’s awareness campaign and to help generate donations for the Pink Ribbon Breast Cancer Diagnostic Center. Softlan globally



Pink Ribbon, Utility Stores join hands for greater outreach

Pink Ribbon Campaign and Utility Stores Corporation have inked a Memorandum of Understanding (MoU) to raise maximum awareness at grassroots level about breast cancer – a disease that causes death of nearly 40,000 women in Pakistan every year. As Utility Stores Corporation (USC) has a chain of more than 6000 stores with nearly 16000 staff members with millions of customers walking in every day in 5559 union councils across the country. The main objective of collaboration between USC and Pink Ribbon is to use this huge platform to spread necessary information about prevention of Breast Cancer.

At the MoU signing ceremony, Pink Ribbon was represented by its Chief Executive Omer Aftab, whereas the agreement was signed by Managing Director Khaqan Murtaza on behalf of Utility Stores Corporation. Both organizations have mutually agreed to become Strategic Partners, aiming to utilize every possible option to create awareness among people about the deadly disease.

Pink Ribbon Campaign (PRC) follows the model of Public-Social-Private Partnership engaging corporate sector as part of their Corporate Social Responsibility. Mr. Omer Aftab termed the collaboration as a milestone, saying Utility Stores Corporation has its reach to millions of people across the country, and this will help Pink Ribbon to extend its message to a greater audience. Mr. Khaqan Murtaza was also pleased to team up with Pink Ribbon as he believes is working for this noble cause. He also stated that USC’s widespread reach all over the country would be helpful in making people aware about Breast Cancer.

Pink Ribbon’s initial goal was to raise awareness regarding Breast Cancer among at least 500,000 people this year. However, the collaboration with USC has enabled the campaign to target millions of Pakistanis at the street level. Pink Ribbon is already running different activations through community engagement in all four provinces including small districts like Jacobabad, Abbotabad, Nankana, Kasur, Sahiwal, Muzafarrabad, Mian Wali, Larkana, Chaghi, Nasirabad and Panjgoor.