Recent trends have shown that young girls are also very likely to be hit by breast cancer in Pakistan but due to prevailing misconceptions no one ever suspects this deadly disease in a young girl. Therefore, Pink Ribbon has been running Youth Awareness Programme in collaboration with Higher Education Commission (HEC) since 2012. Through this programme, young women are informed about early detection methods, who resultantly also prove to be influencers for their mothers and other women in their families to remain health conscious and get regular check-ups. The programme has already been rolled out nationwide benefiting thousands of girls.